Sustainability and Sentiment: Marijke Stob's Story

Sustainability and sentimentality are at the heart of Superbloom Gear Repair, a business born out of Marijke Stob’s vision to reduce waste in the outdoor gear and clothing industry. Recognizing that items often tossed aside due to minor damage could have a second life, Marijke has made it her mission to help people repair and cherish their belongings. Superbloom combines technical skill with environmental mindfulness, proving that repair is a powerful alternative to replacement.

A Testament to Resilience and Innovation

Marijke was inspired to start Superbloom Gear Repair when she noticed a need for more sustainability in the outdoor gear and clothing industry. When zippers wear out and seams come loose, the initial response can be to throw away that item and replace it with a new one. One of Marijke’s goals is to help people repair pieces that are otherwise in good condition, but need some amount of repair.

Like many “solopreneurs”, Marijke has had to work through the challenge of doing everything for her business. For activities that she is less confident in, such as social media marketing, Marijke has sought out resources (including the RMWBC) to help build her skills. You can follow Superbloom Gear Repair on instagram to see examples of Marijke’s work.

Her Passion for the Environment keeps Her Persistent

“I think what makes me a good business owner is that I'm relentless.”

Every business owner knows that to achieve any level of success, you must be persistent. Marijke has embodied this principle, navigating technical and personal challenges during her journey of running Superbloom. So, what keeps her going?

First of all, her passion for the environment. Fast fashion is proven to have a negative impact on the environment (UN Alliance For Sustainable Fashion addresses damage of ‘fast fashion’) Repairing clothing and gear that would otherwise end up in the landfill is one way that Superbloom is counteracting this harmful practice.

Another thing that keeps Marijke going is the sentimentality that people associate with their items. Her work doesn’t just keep clothing out of landfills, it also keeps them out of the back of the closet. One of Marijke’s recent projects involved creating a two-piece outfit out of a client’s grandmother’s old robe.

The endeavor gave new life to a piece full of sentimentality, and truly embodies the “why” that keeps Marijke going.

In the future, Marijke plans to increase the impact of Superbloom by expanding her team and partnering with large outdoor gear companies.

Superbloom Gear Repair stands as a testament to the resilience and innovation of small business owners like Marijke, who combine their passions with purpose. By tackling environmental challenges and celebrating the stories woven into each piece of clothing, Marijke has created a business that is as impactful as it is personal. The future of Superbloom Gear Repair promises an even greater ripple effect, reminding us all of the value in preserving the things we love.